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The Paul Mitchell story started way back in the 80s, when co-founders John Paul DeJoria and Paul Mitchell were inspired to create a brand for hairdressers, by hairdressers. The duo started with the launch of their revolutionary haircare trio – Shampoo One, Shampoo Two and The Conditioner.

In 1989, it became the first hair-care company to publicly oppose animal testing when it signed PETA’s statement of assurance, pledging never to test its products on animals.

Keratin Rich, Sulphate Free Products...

Fresh. Deep. Clean....

Zero Sulphate. Zero Frizz. Zero Crunch....

Fast. Clean. Dry. Flexible....

Lush. Full. Bouncy....

Shiny. Workable. Versatile....

The Brightest Idea in Blonding...

Gentle. Soothing. Soft....

Concentrated. High Performance. Modern....

Hydrated. Soft. Replenished....

Uncommon Barbering....

Style That Stands Out...

Classic. Conditioned. Balanced....

Smooth. Silky. Shiny....

Protect hair as you lock in your style....

Tingle. Invigorate. Renew. Awaken. Refresh. Energize....